Meet The Designer

 

Born in a Jewelry Box. My obsession with style didn’t start with celebrities—it started in my grandmothers’ jewelry boxes. As a little girl, I spent hours lost in the treasures of Ginny and Carol. They taught me that jewelry isn't just an accessory; it’s a story, a memory, and a mood. When it came time to name my brand, I brought their legacies together to create Ginneca—which is also my middle name.

From the Stylist’s Chair to Your Closet. I am a girls’ girl, through and through. In my career as a professional stylist and jewelry designer, I’ve always been the person you call. Whether I’m backstage styling a celebrity for a shoot or in my living room helping a girlfriend find the "hottest version of herself" for an anniversary date—the mission is the same: Confidence is the ultimate accessory.

Bought Right Off My Body. Ginneca Row started almost by accident. While I was on set styling clients, they began noticing the pieces I had designed and made for myself. They didn’t just want something "like it"—they wanted to buy the jewelry literally off my body as I was working. I realized then that my personal "uniform" of high-end, keystone pieces was something every woman was looking for.

80+ Stores and Growing. What started as a personal collection has grown into a brand trusted by over 80 boutiques and salons across the United States. We’ve leveled up, but we’ve never lost that personal touch. Every hat and every piece of jewelry in our collection is curated to ensure that when you put it on, you feel like the most powerful version of you.

Welcome to the Row. Whether we’re styling you for a big life moment or just a Tuesday afternoon, we’re so glad you’re here.

Stay hot, babe. — Lauren Robuck, Founder & Lead Stylist